About Us
dan·dy [dan-dee]
noun, plural -dies.
A man who affects extreme elegance in clothes and manners; a fop
Over the last few centuries Dandyism has been described in many different ways. Whether romantically described as men who designed their own personalities and broke radically with the traditions of the past or with disdain, described as a reproach to the responsible citizen of the middle class.
True dandies are revolutionaries, not just in dress, but also in lifestyle. They didn't just dress differently FIRST, they acted differently FIRST. They were self-created men who consciously designed their own personalities and broke radically from the traditions of the past. And they were imitated to no end.
There has been a new cultural resurgence of dandyism. It has moved beyond the over used and often misappropriated "metro sexual". Men have a new appreciation for fashion and design. Men may have never cared so much about how they look in decades, perhaps centuries, and probably have never been so proud of the time they put into their appearance.
Take a closer look and you will find that today's street fashion is taking a modern approach to classic forms and silhouettes. Not just by re-interpreting classic pieces by applying modern materials, colors, and patterns, but also by adding details to increase usability and comfort.
NewDandyism.com focuses on the brands that embody these qualities. We are committed to giving you access to the best brands from around the world.
